With over 13 years of experience in the fitness industry, James continues to strive in growing his expertise as a group and individual fitness professional, programmer, and mentor. After dedicating five years to competing and strength coaching boxing and MMA competitors, James decided to direct his focus toward the CrossFit methodology in 2008. He took the next two years to train full-time and study under the likes of Juliet & Kelly Starrett, Diane Fu, Carl Paoli, and Roop Sihota at San Francisco CrossFit. With each having their own detailed approach to coaching and a relentless passion for their craft, James knew he was on the right path.

He took this foundation and invaluable experience that very few are lucky to start with and applied it directly when he joined the staff at United Barbell – CrossFit SOMA in 2010. At UB he spent the next five years developing his own approach to coaching group classes, personal training, and programming. This afforded him the opportunity to work firsthand with a wide variety of athletes, from those who have never once lifted a weight to injured individuals working through rehab and the select few who are trying to compete at a national level.  Throughout this time, he has studied varying methodologies for programming and training, applying specific influences from OPEX, Cal Strength, Ben Bergeron, Invictus, Outlaw, and BrUTE.

These combined experiences have made James into the coach, athlete, and now proud gym owner you see today. Although bettering himself as a coach and gym owner will be James’ first priority, striving to push his own fitness goals will always be in his nature. It’s his belief that if you are going to give your all for him during a workout, why wouldn’t he do the same for you?